Our Services

We have tremendous experience in delivering quality field marketing solutions in almost every business sector. Our team can handle everything, you name it, we can and have done it!

Merchandising:

Our trained field sales staff can optimise your product display. With our flexible approach, clients often use us to achieve fast rollouts and to make sure materials in store are in line with other marketing initiatives.

• Delivery and distribution to existing networks, using the personal touch to leverage good visibility
• Merchandising to planogram
• Selling in POS to independent outlets
• Auditing and reporting on client and competitor positioning
• Creating eye catching POS displays
• Replenishment of stock and siting in prominent position
• Building strong instore relationships to secure incremental space for product

Street Distribution:

Identifying the right people to be in the right place at the right time is an area we excel in. We ensure our entire team are fully briefed to the required consumer profile specification, ensuring the product hits the target audience.

Street Vending:

Street selling requires vendors to be confident, astute and sharp, all qualities we ensure our team have. By carefully selecting optimum locations we can ensure the highest success levels.

Auditing:

How do you ensure that paid for activity has been implemented at store level? Have you ever wondered why that expensive promotion failed to increase sales? Our auditing service includes:

• Quality assessment of service delivery, customer care and product knowledge at sales points
• Checking and reporting on pricing, sales or stock levels in channel outlets
• Measurement of specific criteria set out as part of client representation, such as product positioning in relation to competitors
• Planogram compliance checks

Sampling:

Having targeted the right venues, the skill here is in being able to recognise the right target audience immediately- and then approach them in a manner that is consistent with the brand value of the product being offered. It’s an area we excel in, with activity generally taking place in the following areas:

• In-store testing of new products with reporting on consumer reaction
• Offering product purchase incentives to the passing public
• Raising awareness of a new product or packaging by encouraging trial use
• Trial of a new product with specific target audiences
• Re-positioning of products through delivery of sample packs

Mystery Shopping:

Whatever your product or service, mystery shopping can reveal invaluable information as to what’s really behind your sales. It works by replicating the customer experience, to get an accurate picture of the issues involved. We have a high degree of skill in mystery shopping - re-enacting typical consumer behaviour, whilst remaining highly vigilant of all aspects of the interaction. Typical requirements include:

• Checking standards at the point of delivery
• Monitoring distribution and stock levels
• Measuring product knowledge in the channel
• Assessing customer care levels against set criteria

Shop Front Media:

Shop Front Media is a great way to promote a brand on the high street, we provide illuminated adsites that are guaranteed to catch the consumers eye.